Supply drops became so successful that Treyarch and Infinity Ward, the creators of Black Ops III and Infinite Warfare respectively, continued with trend. Call of Duty franchise makers could now continue to earn revenue throughout the life of the game, instead of just when a person buys the game at the store. According to Activision’s Q4 2016 earnings call, the company made an additional $3.6bn through in-game content sales (mostly from COD: Black Ops III and Overwatch). That’s unbelievable!
Some gamers might say that supply drops are ruining the game, however. I happen to agree – especially for the newest CoD game, Infinite Warfare. In Infinite Warfare, weapon variants, or different (and statistically better) versions of guns, make playing public matches much more frustrating. For example, the Erad used to be one of my favorite guns in the game. I played with the common (base) variant, and I was pretty good with it… until I came face-to-face with a player who had the legendary (rarest) variant of the gun – called the ‘cyclopean’. It literally shoots a LASER BEAM instead of regular bullets. I didn’t stand a chance. I was insta-killed time and time again by the same player. I became so frustrated with this one match that I ended up not using my Erad stock variant ever again. I knew that if I wanted a chance of winning gun battles, I needed legendary weapon variants, which are quite difficult to come by without opening supply drops.